Wednesday, February 15, 2006

Encouraging creativity

When discussing ideas the use of De Bono's 6 hats is a really useful tool - if anyone wants more info let me know - but for those who use it - have you tried this ?

Get an idea and then give 6 people a different colour to be but then every 10 mins change their colour. It encourages people to think differently.

People often see design or creative sessions as a nice to do...wrong. This came home to me when I read this quote by Brian Collins of Ogilvy & Mather

"Design is not a plan for decoration. Design is a plan for action" Keep that thought at the front of your mind when brainstorming.

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