How do you use colour in your workspace? How do you use it in documentation? Colour is a great tool to convey an emotion. No matter what your role, you are marketing your service in some way. Some ideas from the book Emotional Branding:
Fedex chose purple and orange so that it stood out in the reception area.
The yellow pages are yellow because this colour grabs attention.
Art galleries use red as a way of stoking emotion and potential buyers are more willing to purchase.
Green is used to show environmentally aware - BP, Body Shop
Think about companies use colour - and cut off adverts and put them on the pin board. Then get the team to think about what you can learn from the use of colour to improve your service.....
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment