We all launch new initiatives, new ideas but what is the difference between engaging people and merely interesting them...is to create one thoughtful detail.
Something that they didn't expect.
When you launch, or do a team brief etc....add that seasoning...think about a little thoughtful detail that will make it stand out. It may be in the design or the service. Think about what the customer wants and then take it one step further......that is when you know that you truly delight the customer!