Monday, May 15, 2006

Goals and Objectives

Do you struggle setting objectives for people? Do you find that the achievement of the goal is less than clear? Often this is because they are not true are using a strategy rather than an objective goal. An example: Increase product performance by increasing product placement. This is a strategy not a goal.

The goal would be. Achieve a 20% increase in product performance at retail by December 2006.
An objective might be - Increase the product team by 2 people by the end of the quarter.
The strategy - Increase product placement at retail by aggressively expanding our customer base.

The goal needs to be specific and focus on the measurement. The objective is a step towards achieving the goal and the strategy explains the support required and how the goal will be achieved.
Goals are a key management tool - are your goals specific and measureable?

No comments: