Tuesday, March 07, 2006
Fact: between 70 and 90% of a decision not to repurchase from a company is not about price, it is about the service that you received. I hate retail shopping in the UK. It would seem that I either have to queue forever, or I cannot find anyone to help me in store. Often I just walk out despondent, do they not want my money ? Relationships are incredibly important we need to work together, to win together. How much effort do you spend forging relationships ? Not just with the few but with everyone you work with....do you work with good capable people or do you partner with difference makers ? It needs to be a combination. Whether you work with suppliers, customers, buyers, distribution......treat each relationship as precious. It is not about who is right, it is about finding a position that both parties feel respected. I recently bought a computer - I walked out of the first shop because they were not interested in me. The second shop...this assistant treated me as if I was the most precious customer ever...guess who got the sale ? Happiness is not something you get out of life, rather it is something you bring to your life.