Often people say social networking is new, firms try to ban access as though it is something to be banished from society. I would never ban it for this simple reason - the tools might be new but the sentiment isn't..those conversations are going to be had whether you give access on the internet or not. I love this quote from Scott Donaton from Ad Age
"Since the first 3 cavemen stood around a fire, we've had social networks"
The important factor is how to use social networking, social networkers and social networking sites to your benefit. Think of it as access to talent, access to a database of mind power, access to that human need of belonging, access to a communication tool that can connect people globally. You know people used to fear the telephone, fear emails as a waste of time...then they learned how to use them for their own benefit and the benefit of the firm. Embrace new technology, if you fight it..you will just be left behind....
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