Wednesday, September 27, 2006

Be a distinct personal brand

"Differentiate or die" - Jack Trout

"Be distinct or be extinct" - Tom Peters

Two great quotes from highly respected people. You are a very special human brand, one that you need to look after and grow. If you stand still, stop learning, stop stretching yourself then you will just fall back into the crowd. So ask yourself
  1. What do you want your legacy to be, what do you want to be remembered for ? Then build an action plan to achieve it.
  2. What are your strengths - are you playing to them?
  3. How can you add value to your family, your work, your community? What value do you want to create?

You are in charge of you! Understand your brand, and live your brand values....

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