When Facts are Not Enough

Global warming is often seen as a new idea, in fact the term was used by Svante Arrhenius in 1896.
So why has it taken so long to be at the forefront of the world's mind?

Well it shows that facts are not enough to convince people. Facts do not sway emotion. Although scientists have talked about this constantly, it was Al Gore who used emotive wording, emotive storytelling, emotive pictures to grab people's attention.

Facts are great, stories engage....inside and outside the business.