Tuesday, April 01, 2008

What Business are You In?

Theodore Levitt, the Harvard Professor challenged the railroad business in the 1960's asking

"What business are you in?"

They saw themselves as in the railroad business, but he challenged them to think differently. Together they decided that they were in the transportation business.

Do you narrow your focus? Do you see the product not the experience? Do you see how your business can change lives?

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