Thursday, April 03, 2008

When Facts are Not Enough

Global warming is often seen as a new idea, in fact the term was used by Svante Arrhenius in 1896.
So why has it taken so long to be at the forefront of the world's mind?

Well it shows that facts are not enough to convince people. Facts do not sway emotion. Although scientists have talked about this constantly, it was Al Gore who used emotive wording, emotive storytelling, emotive pictures to grab people's attention.

Facts are great, stories engage....inside and outside the business.


Anonymous said...

Very true. And often facts are not the best simplest way to convince people. Studies have shown simple things like just repeating what you want them to believe will work amazingly well.

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John Papers said...

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Thank you for this post..