Often we try to attract talent by doing what we like rather than what would attract the individual. Dale Carnegie has a great story in his business books How to Win Friends and Influence People
"I often went fishing up in Maine during the summer. Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn't think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or a grasshopper in front of the fish and said "Wouldn't you like to have that?"
When you think about attracting talent, attracting customers then you need to think about what attracts them? That may be different for each person. Do you generalise or individualise your offer?
7 comments:
How To Win Friends & Influence People is a classic! I read the book years ago and I just listened to the audio book version which I found online at
http://www.audiobookfest.com/Title.aspx?titleId=678
I would recommend this to anybody who is interested in improving their self confidence in social situations.
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YOur bolg is very nice. I have really learnt a lot from this blog thanks
Just be nice, that usually does it!
Or try these tips for a better Life
http://jobs2ireland.com/jobs2ireland-blog/signs-that-job-market-is-slowing-down/#comment-18
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