Jargon really does turn people off, it also confuses people so here are my list of jargon words that you must avoid
Strategy
Vision
Mission
KPI's
Strategic imperatives
ROI
Strategic Direction
You need to replace all these with everyday terms so most of the above can be replaced with the following 2 sentences
What are we trying to acheive, what are our goals for this week, month, quarter?
What targets shall we set ourselves?
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