Wednesday, December 20, 2006

Customer Experience - Making Magic Moments

Creating a magic moment for a customer increases loyalty, and provides the WOW factor that differentiates you from the rest of the pack...a little story

Disney...On Main Street a Guest(Customer) asked a cast member(employee) who was cleaning the street where he could get a cup of ice. He was then directed to a street vendor and in the short walk to the vendor the street cleaner radioed the Guests request to the vendor who then, when the guest arrived at the stall remarked "I believe you're looking for a cup of ice" the Guest was stunned.

Simple request, simple solution, simply can you make that "magic moment" for a external or internal customer?

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