"If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed, and that increasingly means that you won't get paid much either" Michael Goldhaber, Wired
How true! How do you provide value, how does your personal brand bring value to the company, to the team etc Does your brand demand a premium as it delivers a higher performance? List down what your personal brand is, your values and why someone would want to pay a premium for you compared to someone else? If you can't....then write a development plan for 2007 to create your premium in the talent marketplace.