Three words that you need to know if you are going to engage people - at work, at home.
Why - do they live, why do they do the job they do?
How - they think, how they work, how they make decisions?
Who - are their friends, their trusted advisors, their network?
Once you know this, then you can play to these strengths and engage at the right level with the right tone for THEM. Try it, keep little postcards on each member and refer regularly.....it makes that human connection.