Understanding Your Customer

Some may say the only way to understand customers is to do market research, well I like this approach that is free and accurate

"I used to hold meetings in the aisles of my supermarkets. Customers would constantly interrupt to talk to me, to give me feedback. Then I'd attend meetings back in the office with colleagues who spend all their time compiling customer research and wading through consumer behaviour reports. And I'd tell them things about our customers I'd picked up from random conversations in the aisles. And they'd say 'We didn't know that.' " - Feargal Quinn, founder, Superquinn supermarkets

How often do you get from behind your desk and speak, yes speak to customers...wonderfully old fashioned concept that is so overlooked in business.