Friday, December 07, 2007

Creativity in a Box

Michael Eisner the former head of Disney does not believe that throwing money at a venture breeds creativity. He likes to describe the need for creativity in a box - ie creativity but one that must come in on budget. He tells of the Raiders of the Lost Ark. This was a film that had been rejected many times but they decided to go ahead with it - on a strict budget.

Harrison Ford on the day of the sword fight was ill - and kept running to the toilet. They could not afford the delay with the filming - so changed the scene from a sword fight to Harrison Ford getting his pistol out and shooting the guy! This became a famous comic scene and added to the film...the creativity was forced on them by constraints.

I never mind a small budget for anything...because I know that others would fail, but I love the challenge of creating something wonderful with little resource.

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