Friday, October 05, 2007

How do you inspire innovation?

Do you ask for ideas? Do you hold creative sessions? Or do you speak like Jeff Immelt of GE who asked his teams for

"breath-taking, mind blogging, word rattling, technological innovation"

Now that is inspiring talk, that is helping people not to have an idea but to have a create something special. Both approaches are asking in reality for the same thing, but one uses words that stir emotion, that stir the company to want to create success.

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