A cement company in Qatar has built a cement factory on a ship - to ensure that they can get the cement around the gulf wherever there is a supply shortage.
Imagine the seen at that meeting when someone suggested that as an idea...but it is brilliant. When you want your team to think of solutions allow the whacky, allow them not to think of constraints...allow them to think freely. If the idea would solve the problem then brainstorm how to get round the constraints....
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