The importance of your website

79% of US Students said that they formed an opinion of a potential employer from their website.

So if you were to see your website as a window to your employer brand does it sell the values, the story...does it create a compelling reason for a potential candidate to want to work for your company?

How do you offer that as a project they propose how to make the site more attractive...a win win scenario!

Recruitment Techniques

One thing I really hate...yes, I know hate is a strong word! ...... is recruiting for a role rather than a person. Here are my ways of changing your mindset.

Change what role do I want to fill to what skills do I need to take the team forward?

Change what is the cost of recruiting to what is the benefit from bringing talent into the business?

Change how can I get others to do the work in the interim to how can I use this opportunity to develop others in the team?

Change I need to loads of people to apply, to how do I get the right people to apply?

The Engaging Brand has 2 great shows on this - Show 35 and 36 the former with Seth Godin on how to create an employment brand that stands out from the crowd and the latter with a recruitment expert on tips of the trade.